# Users and Use Cases

pUSD will target several target groups to generate value.  Firstly, we will support Bitcoin holders and Bitcoin enthusiasts that want to leverage and flexibility on their Bitcoin holdings without adding a lot of risk.  For long-term holders, this is especially important in times of volatility when the value of BTC is dropping.  These users can get utility on their Bitcoin in the form of a stable value.

DeFi users and enthusiasts optimizing for yields and enjoy trying new products, may also enjoy the low-risk yet high yielding opportunities accessible with staking pUSD. pUSD can be more sticky because it employs a variety of yield strategies with additional incentives from various DeFi protocols.

Lastly, users that prefer to leverage only onchain assets instead of fiat backed assets as collateral will love pUSD.  Because the Bitcoin is transparent and fully on-chain, users will have the ability to see the reserve ratio at all times, in contrast to fiat stablecoins that are backed by opaque bank accounts.  Furthermore, Pristine assets are backed by Bitcoin deposits which is a much more decentralized, secure and valuable asset than other onchain assets like Ethereum that backs other decentralized stablecoins.

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